Liberals spent more than $16,000 on Snapchat filters since coming to power

Almost half of the spending went into a $10,000 USD Snapchat filter buy at the NHL 100 event, while a considerable amount was spent on filters at Canada’s Embassy in Washington. In Iqaluit on New Year’s Eve 2016, the government spent $114.10 USD on a filter which three people used, and was viewed 134 times.

Prime Minister Justin Trudeau, pictured in this file photo, posing for a selfie on the Hill. The filters on the popular social media platform Snapchat were used by seven government departments, and arm's-length agencies, and Crown corporations, to promote initiatives and special events in both Canada and the U.S. The Hill Times photograph by Jake Wright

News

BY RACHEL AIELLO

May 9, 2017

The Liberal government spent more than $16,000 on developing and placing Snapchat filters in both Canada and the United States to promote the federal government during special events, since its cabinet was sworn in on Nov. 4, 2015. Seven federal departments, agencies, and Crown corporations repor...

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