Privacy commissioner leaves no doubt in Bell targeted ads case: opt-out is out
With Bill S-4, the Digital Privacy Act, currently before the House of Commons, the Bell targeted advertising case demonstrates why reforms are urgently needed to provide the privacy commissioner of Canada with long overdue power to enforce the law.
OTTAWA—Bell’s targeted advertising program, which creates customer profiles that include age, gender, account location, credit score, pricing plan, and average revenue per user generated controversy from the moment it was announced in October 2013. The...
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