War of 1812 ads during Olympic television coverage cost $1.64-million
Government 'increasing Canadians’ knowledge of the War of 1812 by inviting them to learn about some of the heroes who fought for Canada and helped shape our country,' says Canadian Heritage minister spokesperson.
PARLIAMENT HILL—Taxpayers paid $1.64-million for a series of militaristic advertisements Canadian Heritage placed on CTV during its Olympic Games coverage to promote the War of 1812’s 200th anniversary, The Hill Times has learned.
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