Conservative government’s $64-million anti-drug TV ads motivated more by politics than research, say some experts

Health Minister Tony Clement says these are the first ads of their kind in 20 years to communicate with parents and young people about 'the dangers of illicit drugs.'

"Your kids are starting to learn a new language," an ominous-sounding female voice informs the viewer of Health Canada's new anti-drug TV ads. The audience learns, in short order, that this new language is not French, Arabic or even Pig Latin, but rather an advanced and secretive drug language t...

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