How Prime Minister Harper marketed and then transformed Canadian politics
Under Prime Minister Stephen Harper, the Conservatives have become the first Canadian political party to operate solely as a market-oriented party; adopting a program of political marketing that has imbued all policy, all decisive action, and every commun
TORONTO—When the Conservative Party suffered defeat in the 2004 election, the party's leadership disappeared for a now well-documented "back-to-the-drawing-board" brainstorming session over how to transform into a viable governing alternative.
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