How polls mislead politicians and the civil service

It's too bad governments squander so much money on survey research in pursuit of phantom opinions or non-attitudes.

TORONTO–When John Diefenbaker was asked how he felt about his sagging numbers in the polls, he retorted, "Dogs know what to do with poles." Poll numbers are enticing because they offer precision. More than ever, politics, public policy, and the media are poll-driven. Public opinion surveys ...

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