Can Canada help the World Cup score its true goal of global unity?

The World Cup's significance lies precisely in its ability to create encounters that politics alone often cannot. Fans travel across borders, cultures interact, and millions of people participate in a shared global experience. At a time when international cooperation is increasingly strained, these moments carry greater importance, not less.
FIFA World Cup fans came out to watch Canada vs. Switzerland at Lansdowne Park in Ottawa on June 24, 2026. For Canada, the World Cup represents a chance to exercise a form of soft power that has long been central to its international identity, writes Andrew Heffernan.

As Canada co-hosts the 2026 FIFA World Cup alongside the United States and Mexico, the tournament presents an opportunity to showcase more than athletic excellence. At a moment of growing geopolitical tension and international fragmentation, it offers a rare platform to demo...

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