Conservative ad campaign is a miss

I get what the Conservatives are doing, but the problem with their plan is that Pierre Poilievre’s image, as a tough political brawler, is, at this point, basically ingrained in the Canadian public’s consciousness. So why waste money designed to portray a softer Poilievre?
Conservative Party Leader Pierre Poilievre, pictured June 25, 2026, holding an end-of-House-session press conference at the National Press Theatre in Ottawa.

OAKVILLE, ONT.—I’m going to do something which I really don’t like to do; that’s to say, criticize the communication strategy of a political party. 

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