Liberals make ‘fundamentally good’ attempt to curb surveillance pricing with Bill C-36, experts say

‘Companies should not have the ability to use your behaviour, your location, your profile, your vulnerabilities, or your personal information to charge unfair prices,’ said AI and Digital Innovation Minister Evan Solomon. ‘Your personal information should not be used against you for price gouging.’

AI Minister Evan Solomon, pictured speaking to reporters after Bill C-36 was tabled on June 15, 2026, said it takes aim at surveillance pricing and will 'stop price gouging,' along with giving Canadians 'more control over their personal information.'The Hill Times photograph by Andrew Meade

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BY MARLO GLASS

June 18, 2026

The Carney Liberals have made a legislative swing to crack down on surveillance pricing, even though the recently-tabled privacy law does not mention the practice by name.

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