‘Good, bad, or ugly’: Tory AI video use previews future of Canadian political communications, say strategists

'The next federal election will be the AI election, probably for the worse,' says former NDP digital director Michael Roy.

The Conservative Party's June 5 social media video taking aim at reports of a 'technical recession' during Prime Minister Mark Carney's first year in office features AI-generated depictions of Canadian families facing food bank lines, layoffs, and home repossessions, while reassuring themselves that their economic hardships are 'only technical.' Screenshot courtesy of X

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BY STUART BENSON

June 17, 2026

The Conservative Party’s first official foray into artificially generated political communications content has sparked sustained debate over whether its use is “good, bad, or ugly” since it was released nearly two weeks ago.

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