Conservatives can’t break stride on new $1M ad campaign after premiere overshadowed by latest floor crossing, say strategists

Even though the first few days of the ads' planned six-figure broadcast schedule fall during a 'challenging time' for the party, the new campaign will help keep the Conservatives ‘on the front foot’ and on message, says Harneet Singh.
Conservative Leader Pierre Poilievre
The Conservative Party's three-month campaign includes both attacks ads attempting to tie the Liberals to rising grocery prices and a spotlight on Leader Pierre Poilievre's recent Economic Club speech to cast him in a more 'prime ministerial light.'

The Conservative Party’s latest $1-million advertising campaign was crowded out at the starting gate by its most recent caucus defector and the departure of the opposition leader’s director of communications, all breaking within the same 24 hours.

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