‘Nothing revolutionary’: $3M government ad leans on campaign comms after loosening partisan prohibitions

Trudeau-era limits for government ads were scrapped last year alongside the launch of a multimillion-dollar campaign drawing on the Grits' 2025 ‘Build Strong’ election slogans.
The government's Nation of Builders ad campaign could have diminishing returns if key deals with the U.S. aren't struck in short order, says Conservative Cole Hogan.

The Liberals quietly tweaked policies on federal advertising shortly after launching a new $3-million campaign, but while the line between public service announcement and partisan slogan has been further blurred, a political marketing strategist says the latest advertising p...

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