The power of photo-ops

Doug Ford's photo-op may have been a silly and overly theatrical stunt, but as someone once said, 'if it’s stupid but works, then it isn’t stupid.' And, make no mistake, this worked for Ford.
Ontario Premier Doug Ford pours Crown Royal Canadian whisky on the ground in protest of Diageo's plans to shut down its local Crown Royal bottling plant in Amherstburg, Ont., and move jobs south of the border on Sept. 2, 2025.

OAKVILLE, ONT.—Whoever dreamed up the famous adage, “a picture is worth a thousand words,” understood the power of imagery. 

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