Advance voting in Canada continues to rise—and it’s changing campaigning

With more and more Canadians locking in their votes early, campaign rollouts have had to adjust, or ‘miss the window,’ says former Liberal strategist Brett Thalmann.
Some 44 per cent of voters in this year's federal election cast their ballots before election day, including the 7.5 million people who made their way to vote at advance polls.

This past spring, 44 per cent of voters who cast a ballot in the federal election did so before election day itself—the highest such rate in any Canadian election to date—and this shifting voter behaviour is changing how parties approach campaigning, and presenting new c...

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