Poilievre expands his message playbook as party preps for Parliament’s return

The Conservative defeat last election brings a new opportunity to move beyond the risk-averse messaging of a campaign, and seize the political moment.
Conservative Leader Pierre Poilievre and his front-bench leadership team have spent the barbecue circuit testing a slew of messages in legacy media and alternative platforms, writes Josie Sabatino.

OTTAWA—It’s the dog days of summer and most Canadians are soaking up the final moments of the break before back-to-school shopping ramps up, out-of-office replies disappear, and the fall busy season officially kicks into high gear.

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