Meta ad spending indicates Conservatives ready for election whenever, and whoever the Liberals choose, say strategists

While the NDP can't compete with the cash other parties have spent on Meta ads, an unorthodox swing is 'exactly what the underdog needs right now,' says former digital director Michael Roy.

The Liberals and Conservatives are spending big on competing ads to paint either Conservative Leader Pierre Poilievre, left, or Liberal hopeful Mark Carney, centre, as the worst foil against the U.S. president, while NDP Leader Jagmeet Singh, right, is fighting by himself to remind Canadians he's still a contender.The Hill Times photographs by Andrew Meade

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BY STUART BENSON

March 5, 2025

As the Liberal Party prepares to choose its next leader, the three major parties are rolling out their pre-election campaign ads as they fight for Canadians’ limited attention. Yet, as the Tories and Grits have begun flexing their digital muscles with six-figure-breaking s...

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