Vying for viral: Liberals need authenticity to bridge digital divide with Tories, says online marketing strategist
As they fight for votes, Liberals can no longer rely on ‘polished, top-down’ TV ads to compete with the Conservatives' ‘organic online long game,’ says EOK Consults' Harneet Singh.
As the race to become the next Liberal leader and prime minister officially kicks off this week, online political marketing expert Harneet Singh says the road to victory—both in this contest and the next federal election—will be paved online.
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