The importance of internal polls

Those public opinion polls you see on TV and in newspapers are only the tip of the iceberg. Most of the polling action is actually done in secret.

Conservative Leader Pierre Poilievre, left, and Prime Minister Justin Trudeau. Trudeau recently suggested Poilievre can’t 'unite Canadians' against president-elect Donald Trump’s agenda, which was likely based on internal polling, writes Gerry Nicholls. The Hill Times photographs by Andrew Meade

Opinion

BY GERRY NICHOLLS

December 16, 2024

OAKVILLE, ONT.—One of the cool things about being a communications strategist on a political campaign is you get to access secret information.

To keep reading, subscribe and become a political insider.

Only $7.76 a week for an annual subscription.

Enjoy unlimited website access and the digital newspaper.

Cancel anytime.

Already a Subscriber?

Get Weekend Point of View Newsletter

A round up of the past weekâ€™s opinion writers and columnists on Saturdays and Sundays.

By entering your email address you consent to receive email from The Hill Times containing news, analysis, updates and offers. You may unsubscribe at any time. See our privacy policy