The coming ad war

If the Conservatives see their poll numbers dropping, they’ll quickly respond by increasing their own ad buys and intensifying their attacks on the Liberals.

Prime Minister Justin Trudeau, left, and Conservative Leader Pierre Poilievre. Given the huge advantage the Conservatives have for raising money, it’ll be hard for the Liberals to match them dollar for dollar when it comes to duking it out in an all-out advertising war, writes Gerry Nicholls.The Hill Times photographs by Andrew Meade

Opinion

BY GERRY NICHOLLS

November 11, 2024

OAKVILLE, ONT.—The Conservative Party’s massive double-digit lead over the Liberals in recent opinion polls—as impressive as it is—might be a little bit deceptive.

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