Voters don’t want likable, they want change and results, say pollsters

When Canadians go to the polls, they aren’t comparing politicians to perfection, they’re comparing them to their opponents, says pollster Nik Nanos.

As his favourability drops into the negatives for the first time in a year, pollsters say Conservative Leader Pierre Poilievre, right, doesn't need to be overly likable or credible to win the next election—just slightly more so than his opponent, Prime Minister Justin Trudeau. The Hill Times photographs by Andrew Meade

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BY STUART BENSON

October 23, 2024

Canadians aren’t looking for perfection in their politicians, pollsters say, and as the next election looms and the electorate's desire for change increases, what voters find appealing in their next prime minister isn’t always “nice.”

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