Message targeting is the name of the game before the next federal election

In 2024, the strategy to reach undecided voters looks fundamentally different than it did just four or five years ago.

Conservative Leader Pierre Poilievre, left, and U.S. VP and Democratic presidential candidate Kamala Harris are directly reaching their target audiences in their respective campaigns, writes Josie Sabatino. The Hill Times photograph by Andrew Meade, and White House photograph by Adam Schultz

Opinion

BY JOSIE SABATINO

October 16, 2024

OTTAWA—Political parties face two critical tasks going into an election. One is ensuring that your base maintains sufficient enthusiasm to show up on election day. The other is expanding your voter coalition enough to grow your seat count. Even if all of the precursors to ...

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