‘They want to be everywhere right now’: Conservatives go big with ‘full suite’ of election-ready social media ads

Grit strategist Greg MacEachern says the Liberals may have ‘missed the boat’ on defining Pierre Poilievre, allowing the Conservatives to succeed in a messaging vacuum.

Conservative Leader Pierre Poilievre, left, and his party spent more than $350,000 on Meta Ads last month, while Prime Minister Justin Trudeau and the governing Liberals seem content with earned media and having their online surrogates get the message out.Screenshots courtesy of Youtube and background image courtesy of Unsplash

News

BY STUART BENSON

October 9, 2024

The Conservatives' latest big-budget political ad campaign was paired with a mountain of spending on social media ads last month, nearly surpassing the party’s entire advertising splash over the summer as the party continues its aim of cementing itself as the party of chan...

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