Trudeau needs a compelling narrative on why he wants a fourth term, say political insiders

Since the June 24 byelection loss, Prime Minister Justin Trudeau has left a communications vacuum that needs to be filled, says Innovative Research president Greg Lyle. 'You can’t leave it unanswered, you need to fill that vacuum.'
What's the message: The June 24 byelection loss is a major political development that has given momentum to critics who don't want Justin Trudeau to lead the party in the next election, says pollster Greg Lyle. He says Trudeau needs to come up with an explanation why his party lost the byelection and what's the strategy to win the next election.

If Prime Minister Justin Trudeau is serious about leading his party to the next election, he needs to share a compelling narrative about what he wants to achieve in his fourth mandate that he was not able to do in his first three.

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