The best tool is the ability to write for your target audiences—not the Ottawa bubble

Good communication should resonate beyond the Hill to people at home.
Remember who you’re ultimately speaking to, and to speak to them in a way they understand—and in the world of what they believe to be possible, writes Mélanie Richer. Unsplash photograph by Volodymyr Hryshchenko
Opinion
BY MéLANIE RICHER
June 19, 2024

My favourite—and most useful lesson—learnt from my years on Parliament Hill is to go beyond the commentators in the Ottawa bubble, and to focus all communications on the people at home.

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