‘Not worth the cost,’ ‘axe the tax,’ and ‘after eight long years’: repetition of phrases in the House may be annoying, but also ‘how political marketing works,’ say experts

The recent Angus Reid survey also found that 73 per cent of respondents agreed or strongly agreed that MPs just follow their leaders and there is no real debate on issues in Parliament. That's a problem. And the closer the election, and the more the Liberals drops in polls, the more rambunctious the House.
Prime Minister Justin Trudeau, left, and Conservative Leader Pierre Poilievre. The phrase 'not worth the cost' was uttered 246 times in House debates and in Question Period referring either to Trudeau or the Liberal government between Oct. 3 and Oct. 31, in addition to 'after eight years' or 'after eight long years' 409 times.

The phrase “not worth the cost” was uttered 246 times in House debates and in Question Period referring either to Prime Minister Justin Trudeau or the Liberal government between Oct. 3 and Oct. 31, in addition to “after eight years” or “after eight long years” 40...

To keep reading, subscribe and become a political insider.

Only $7.76 a week for an annual subscription.

Enjoy unlimited website access and the digital newspaper.

Cancel anytime.


Already a Subscriber?

Get Today’s Headlines Newsletter

Your quick scan of the news you need each weekday to be the smartest person in the room.


By entering your email address you consent to receive email from The Hill Times containing news, analysis, updates and offers. You may unsubscribe at any time. See our privacy policy

MORE News

RELATED STORIES