Food marketing is no child’s play

The food industry launched the new Code for the Responsible Advertising of Food and Beverage Products to Children in mid-2021, with implementation slated for July 1.

In essence, BillC-252—to amend the Food and Drugs Act to prohibit food and beverage marketing directed at children—is providing a solution to a problem which doesn’t exist, writes Sylvain Charlebois.Photograph courtesy of Pixabay

Opinion

BY SYLVAIN CHARLEBOIS

March 29, 2023

It appears Ottawa is doing everything it can these days to make things more complicated for consumers and increase costs for industry. These costs are often hidden from taxpayers and consumers, but we still bear the burden of paying extra at the grocery store.

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