Liberals have a theory for winning

So, what is this Liberal theory for winning? I can’t say for sure, but it will likely be to emphasize Trudeau’s persona, or more specifically to emphasize his inherent likeability.

Prime Minister Justin Trudeau, left, and Conservative Leader Pierre Poilievre. If the Conservatives can’t make Poilievre more likeable, their second choice is to make Trudeau seem unlikeable. That’ll require them to come up with a well-crafted, well-researched communication strategy aimed at undermining Trudeau's brand.The Hill Times photographs by Andrew Meade

Opinion

BY GERRY NICHOLLS

March 23, 2023

OAKVILLE, ONT.—Canada’s federal Liberals face many serious problems—economic uncertainty, a litany of scandals, bad polling numbers, etc.—but despite all that negative stuff that’s dragging them down, I’d argue they still have a trick up their sleeve that could b...

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