Is ‘Canada’s Broken’ a good slogan?

It's concise, it’s straightforward, and it’s easy to understand—all the hallmarks of a great political slogan. But there’s still a big communication problem with saying Canada’s broken. It’s just too negative.

Conservative Leader Pierre Poilievre seen recently on the Hill. If Poilievre keeps saying 'Canada is broken,' that the status quo isn’t working, and Trudeau keeps responding with, 'Everything is fine, let’s keep things the way they are', it could work to the Conservative Party’s benefit, writes Gerry Nicholls. The Hill Times photograph by Andrew Meade

Opinion

BY GERRY NICHOLLS

March 8, 2023

OAKVILLE, ONT.—I’ve been wondering lately about a possible slogan for Canada’s Conservative Party.

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