Responsible advertising of food and beverage products to children: a shared goal, a shared solution

Industry’s innovative code and guide provide Health Canada with the chance to deliver immediately on one of its top priorities under the Healthy Eating Strategy at no cost to Canadian taxpayers. 
Health Minister Jean-Yves Duclos, right. Canadian food and beverage companies and advertisers created one of the world's most comprehensive and progressive ad review requirements. So why has Bill C-252, the Prohibition of Food and Beverage Marketing Directed at Children, been tabled in the House, asks Ron Lund.

Since 2015, the mandate letters of the successive health ministers—Jane Philpott, Ginette Petitpas-Taylor, Patty Hajdu and currently Jean-Yves Duclos—reflected the government’s commitment to promote responsible advertising of food and beverage products to children. Ind...

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