New NDP attack ad against Poilievre part of its ‘fight to be relevant,’ says pollster

While political ads often seek to present evidence for their claims, this ad instead relies on trust in the brand, said one expert in digital strategy.
On Sept. 20, the NDP released an online ad titled 'Pierre Poilievre—Not In It For You.'
A new ad released by the NDP attacking Conservative Leader Pierre Poilievre has garnered significant media attention since it first appeared online, and is part of that party’s “fight to be relevant,” says pollster Nik Nanos. “When you're a third party and a partner in a parliamentary coali...

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