Supply chains: reduce the bullwhip effect and increase visibility

The bullwhip effect is an extreme change in supply availability in a supply chain generated by a small change in demand, and is exacerbated when the supply network is global and contains hundreds of suppliers.
To envision a world with reliable and sustainable supply chains, data must be accessible, affordable, and trustworthy, says Stephen Thomson, director of the Centre for Supply Chain Innovation.
The supply chain disruptions we are facing today did not start with the pandemic. Like so many other recent phenomena, the pandemic revealed the shortcomings and vulnerabilities of these complex systems. COVID-19, climate disasters, war, and general labour shortages have contributed to these disrupt...

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