Long live the king: content

Our current digital media ecosystem rewards the extremes rewards the subsequent emotional response.

Conservative MP and leadership contender Pierre Poilievre, pictured on stage during an 'Axe the Tax' campaign rally aimed at the federal carbon tax in Ottawa on March 31. The Hill Times photograph by Sam Garcia

Opinion

BY ERICA IFILL

June 8, 2022

OTTAWA—We need to talk about earned media and the insidious ways in which legacy and digital media platforms individuals. It’s one of the ways former U.S. president Donald Trump received wall-to-wall media coverage in the run-up to the 2016 election and throughout his presidency.

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