The Liberal branding advantage

While enjoying better branding doesn’t make the Liberals unbeatable, it does give them the political equivalent of home ice advantage.

Prime Minister Justin Trudeau, pictured on April 28, 2022, in Ottawa. Branding, in short, provides, what I call, 'structural support.' Certainly, Liberals in Canada have strong branding, writes Gerry Nicholls. The Hill Times photograph by Sam Garcia

Opinion

BY GERRY NICHOLLS

May 5, 2022

OAKVILLE, ONT.—American billionaire (and soon to be the owner of Twitter) Elon Musk once said, “Brand is just a perception, and perception will match reality over time.” That’s true in business; it’s also true in politics. Indeed, good branding helps political parties establish an identi...

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