‘Perception is reality’: best political performers on social media ‘forge a personal connection’ with audience
The ‘gateway to politics is the individual politician and their identity,’ says Vincent Raynauld, an associate professor in communications studies.
The politicians who are good at social media will combine authenticity and self-expression and the ones who stand out offer the right mix of partisan politics and genuine personality, say experts.
People are "increasingly using social media for identity affirmation and self-expression,” said Vinc...
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