Fear, negativity dominated elxn#44 ads, say strategists

As polls shifted and the pandemic raged, the Liberals and Conservatives pivoted from positive ads and went on the attack.

Liberal Leader Justin Trudeau, left, Conservative Leader Erin O'Toole, and NDP Leader Jagmeet Singh wrapped their election campaigns on Sept. 20. The Liberal and Conservative political ads created one of the most negative campaigns in recent memory, according to marketing strategist Lindsay Finneran-Gingras. The Hill Times photographs by Andrew Meade

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BY PETER MAZEREEUW

September 20, 2021

Positive messaging was quickly abandoned by the Liberals and Conservatives during this election campaign, which became one of the most negative in recent memory, say some political and advertising strategists. “This is one of th...

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