Liberals feel the heat, attack ads seek to make O’Toole look like an ‘unacceptable, scary alternative,’ say politicos
Strategists say these kinds of attack ads 'tell a lot about how a political party is doing,' because it means their internal polling told them the ads were necessary.
As parties sharpen their message with carefully crafted political advertising in the final stretch of the campaign, strategists and pollsters say these tactics, such as a trio of ads released by the Liberals on Sept. 4, are telling of a Liberal campaign that needed to go on the attack.
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