Political ‘hired guns’ like to keep policies simple

This is why election campaigns are the way they are, i.e., often devoid of any 'important' policy debates. For political strategists, that’s not a bug, it’s a feature.
Prime Minister Justin Trudeau, pictured March 30, 2021, on the Hill, basically won the 2015 federal election, based on his winning, rock-star, personality. His policies went largely unnoticed, writes Gerry Nicholls.
OAKVILLE, ONT.—With a federal election looming, strategists from all the major political parties are currently trying to figure out which policies their leaders should promote. And when I say that, I don’t mean they’re researching which policies are best for the economy or best for the enviro...

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