With musings of more lockdowns, it’s time for officials to get proactive in their messaging 

Given most experts believe COVID isn't going anywhere any time soon, our barometer for pandemic-expectations management will need to shift away from counting case counts to measuring hospitalizations.
After riding high at the onset of the pandemic, Dr. Theresa Tam, chief public health officer at the Public Health Agency of Canada, and her provincial counterparts are increasingly subject to scorns and scrutiny.
It's a tough time to be a public health official. Riding high at the beginning of this pandemic, they are increasingly subject to scorns and scrutiny, made worse by the expectation that they be communications experts. "We're fol...

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