Liberals have a strong story to sell, but weak delivery—starting at the top

As deft as it was in designing and delivering relief, the Trudeau government’s ability to sell its message remain abysmal.

Prime Minister Justin Trudeau, pictured March 3, 2021, in Ottawa. Effective communication, especially in the social media era, requires humility, humour and clarity. Instead, federal spokespeople—following the example of a leaden-footed prime minister—frequently deliver overly cautious and, ultimately, empty messages about everything from vaccines, to economic recovery. Even when this prime minister has nothing to hide, he manages to look shifty, writes Susan Riley.

Opinion

BY SUSAN RILEY

March 8, 2021

CHELSEA, QUE.—Fabulous news last week, from Statistics Canada of all places: national household income increased over the course of the last pandemic-ridden year, with largest gains going to the lowest income earners and the young. And, this happy outcome is largely due to generous and prompt fede...

To keep reading, subscribe and become a political insider.

Only $7.76 a week for an annual subscription.

Enjoy unlimited website access and the digital newspaper.

Cancel anytime.

Already a Subscriber?

Get Weekend Point of View Newsletter

A round up of the past weekâ€™s opinion writers and columnists on Saturdays and Sundays.

By entering your email address you consent to receive email from The Hill Times containing news, analysis, updates and offers. You may unsubscribe at any time. See our privacy policy