Antitrust concern about big business underestimates customers’ power, and benefits

Going after the web giants just because of their bigness or to carry out some political agenda is misguided, as it would disincentivize incumbents to keep improving, and discourage potential rivals.

Big companies have never been so vulnerable to customer dissatisfaction, and therefore so mindful of it. Manufacturers spend millions recalling defective products to avoid losing the trust of the public, writes Gaël Campan. Pixabay photograph by Gerd Altmann

Opinion

BY GAëL CAMPAN

December 16, 2020

The size of a business is generally a reflection of its success at satisfying a lot of customers in a very productive way. Size, however, does not make businesses less vulnerable. Industry leaders such as the GAFA companies (Google, Apple, Facebook, and Amazon) were only recently the disruptors of t...

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