The need for fundraising urgency

It’s plausible that an election is near and that plausibility is all political fundraisers need to inject their pitches with a sense of urgency. And believe me, urgency is a key part of any fundraising message.

Prime Minister Justin Trudeau's political fundraising pitch. Image courtesy of Liberal Party of Canada

Opinion

BY GERRY NICHOLLS

September 10, 2020

OAKVILLE, ONT.—Rum...

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