The chief medical officers have taught us many things—including how to communicate

We’ve learned from our chief medical officers how to social distance and properly wear a mask. Now people and organizations can also learn how to build trust in the good, old-fashioned way—by being clear and honest.
Canada’s chief public health officer, Dr. Theresa Tam, pictured arriving at the West Block on June 15, and her provincial counterparts are demonstrating that if you use evidence and facts to communicate truthfully, sincerely, and with genuine empathy, you will build trust and support, writes John McKay.
Canada’s chief medical officers (CMOs) have been celebrated in the media and online. They have dominated the spotlight and elbowed out politicians, celebrities, and professional athletes. Among the many important lessons that we can learn from them is the importance of authenticity. They have buil...

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