How to energize a political campaign

Every leadership campaign needs a sense of vitality, a sense of excitement, a sense of destiny; anything that mobilizes followers, wins over converts, turns doubters into donors, undecideds into boosters, and skeptics into believers.

Conservative leadership candidates Marilyn Gladu, Peter MacKay, and Erin O'Toole, pictured, must either generate their own energy like Justin Trudeau, or, like Donald Trump, find existing energy they can exploit for political gain, writes Gerry Nicholls. The Hill Times photographs by Andrew Meade

Opinion

BY GERRY NICHOLLS

February 24, 2020

OAKVILLE, ONT.—According to the ancient Greek philosopher Aristotle, “the energy of the mind is the essence of life.” That’s a profound thought that I’d like to paraphrase thusly: the energy of an electoral campaign is the essence of politics. And by “energy," I mean anything which inj...

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