When strategists and candidates conflict

The job of a political strategist is not just to manage a campaign; it’s also to manage the candidate.
Conservative Party leadership hopeful Peter MacKay, pictured in this file photo on the Hill, recently expressed dissatisfaction with a tweet his own team sent out, a tweet showing a photo of Prime Minister Justin Trudeau performing a yoga move.
OAKVILLE, ONT.—Nobody seems to like “negative” political ads. Journalists don’t like them; academics don’t like them; according to pollsters, voters don’t like them. But, of course, if you’re a political strategist working on a campaign, none of that animosity towards negativity real...

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