The nasty primal subtext of Liberal attacks

When trying to gauge the true power and intent of a political communication strategy, sometimes you need to look past the words which are spoken and focus instead on the message’s subtext.

Hop on the bus Jus: Prime Minister Justin Trudeau, pictured on a city bus, in the Liberals' 'Choose Forward' ad released on Aug. 25, 2019. He's also pictured in this ad talking to people in coffee shops, running and laughing with chidlren, gazing out the bus window at a dollar store, and meeting with mothers and their babies. Screen capture image courtesy of Liberal Party of Canada

Opinion

BY GERRY NICHOLLS

September 9, 2019

OAKVILLE, ONT.—When trying to gauge the true power and intent of a political communication strategy, sometimes you need to look past the words which are spoken and focus instead on the message’s subtext. Consider, for instance, the recent spate of Liberal attacks on Conservative Party Leader An...

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