Passions, not reason, will determine the 2019 federal election

Polling on negative and positive perceptions of parties and leaders suggests that the path to victory for the Liberals and Conservatives is to pick off soft supporters of their opponents.

Polling shows that Conservative Leader Andrew Scheer and Liberal Prime Minister Justin could both profit by running negative campaigns against their opponents in the lead up to this fall's election. The Hill Times photographs by Andrew Meade

Opinion

BY GREG LYLE

August 26, 2019

Emotions trump reason. This isn’t news to anyone who has read or heard about books such as Nudge and Thinking Fast and Slow. More and more people are coming to understand that emotions, not logic, drive our decision-making in all parts of life, including politics. So how do vot...

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