Targeting the undecideds

There exists a sliver of a demographic out there that is persuadable; these are people who do intend to vote and who haven’t yet decided which party to support; indeed, it’s highly likely these 'undecideds' won’t make up their mind up until a few days before the election.

The undecideds: In a tight race, winning the undecided voters over can make a big difference to an election’s outcome. But how do you win them over, asks Gerry Nicholls. The Hill Times file photograph

Opinion

BY GERRY NICHOLLS

July 29, 2019

OAKVILLE, ONT.—We’re now entering August, the last month of relative tranquility before the craziness of federal election politics descends upon the country with hurricane force. After Labour Day, our political parties will begin bombarding Canadians with partisan campaign ads, inundating them ...

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