How Canada can get its tourism strategy right

Without shifting the way we approach the development of tourism policy, and recognizing that tourism is an economic engine, Canada will continue slipping in rankings and missing out on opportunities for growth at home, writes Charlotte Bell of the Tourism Industry Association of Canada.

Tourism Minister Mélanie Joly recently unveiled a tourism strategy, which the sector says sets aggressive growth targets. One target aims to add around 54,000 new jobs in the tourism and travel sector. The Hill Times file photograph by Andrew Meade

Opinion

BY Charlotte Bell

June 4, 2019

Last year, Canada welcomed over 21 million international visitors—a little more than half of our entire population. While that number may sound impressive, and is indeed increasing on an annual basis, Canada has fallen behind our international counterparts when it c...

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