Social media can be powerful campaign tool, but Canadian politicians have much to learn

Social media has become a key way to connect with voters, with Instagram in particular as the main platform to engage with younger people whose votes may be up for grabs.

U.S. House Democrat Alexandria Ocasio-Cortez has demonstrated the power of social media as a campaign tool—if used correctly. But young voters won't be swayed by insincere attempts to engage online, and Canadian politicians still have plenty to learn, write Erica Ifill and Amy Kishek. Photograph courtesy of Flickr

Opinion

BY AMY KISHEK, ERICA IFILL

May 29, 2019

OTTAWA—From the moment we heard about her, the radical young woman from New York who dared issue a primary challenge to a long-sitting House Democrat, Alexandria Ocasio-Cortez has illustrated that social media can be a powerful campaign tool—if used correctly. Candidates for our upcoming federa...

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