Wilson-Raybould’s message advantage

The problem with the Liberal government’s communication strategy is it failed to adequately explain how the PMO’s interactions with Jody Wilson-Raybould would actually end up saving jobs. The government didn’t properly connect the dots; it didn’t link its actions to a core value.

Former justice minister and attorney general Jody Wilson-Raybould, pictured recently at the House Justice Committee. If the past few weeks have proven anything, it’s the importance in politics of linking a simple message to the public’s core values, writes Gerry Nicholls. The Hill Times file photograph by Andrew Meade

Opinion

BY GERRY NICHOLLS

March 25, 2019

OAKVILLE, ONT.—If the past few weeks have proven anything, it’s the importance in politics of linking a simple message to the public’s core values. Certainly that’s a communications lesson the Liberal government learned the hard way through its dealings with the notorious SNC-Lavalin scanda...

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